The hoodie: An important part of your brand story.

The hoodie began life as a sweatshirt, designed in the 1920s to keep football players from becoming too hot in thick woolen jerseys. Just a few years later Knickerbocker Knitting Company (later Champion Products) added a hood to the sweatshirt to help laborers, such as dockworkers and cold storage workers, warm without too much bulk. Soon, […]